Social media marketing is one of the most powerful and cost-effective ways to sell your product or service online. It builds loyalty, drives leads and sales, and increases traffic on your website. Social media sites like Facebook, Twitter, Tik Tok, and YouTube are wildly popular for advertisers. 93% of marketers worldwide used social media in 2021, and although email marketing still reigns supreme, social media marketing ranks right up there. But do you know how do it right? Here are some of the benefits of social media marketing when it’s done right:
You can increase traffic to your website by interacting with your audience on your social media page. Remember, social media is a two-way street.
Message them, get feedback, offer discounts with promo codes that will drive customers to your website. Give your audience tips and advice, post photos of satisfied customers, post jokes, offer free giveaways. etc. There are many ways you can connect with your audience and keep them engaged. Make sure there’s a link to your website on your ads and any blogs you post.
- Humanize your business
Social media allows you to create conversations with your audience, not at them. Your posts and interactions should make you approachable. You can become less of a business and more of a person.
You don’t have to pander to them. You don’t have to hit them over the head. Get to know them. Patience is a virtue with social media. It makes your brand appear more trustworthy and makes you look more human.
Increase Brand Awareness and Brand Loyalty
Implementing a good social media strategy will increase your brand awareness and recognition. According to Marketing Dive, 90% of people say they buy from brands that they follow on social media.
More than email marketing, social media platforms open up direct lines of communication with your audience, and when they buy, they will buy from you rather than the competition. Use some of the tips from 1) and 2) to get them to follow you. The best thing is – it doesn’t cost you anything, and what could be better than building brand loyalty for free?
Increase your visibility
Social media is one of the most cost-effective methods to increase visibility. Good content gets shared, so if you continually post quality content, more people will share it and more people will see it.
The numbers are staggering. Facebook has over 2.9 billion users worldwide, including 7 out of 10 U.S. adults. 290 million people use Twitter worldwide. Instagram has over 1 billion active users. YouTube has 2.6 billion users and Tik Tok has 1 billion users worldwide, with 78 million in the U.S. and 89% of them under 50.
Share your expertise.
According to LinkedIn, social media gives you an opportunity to talk about what you know and what you want to be known for. If you share content about a topic you know about, you build credibility and establish authenticity.
Do you see a pattern here? It’s more about socializing and less about outright selling. It’s about becoming more of a person and less of a business. Look, we know you don’t live under a rock and your business already has a Facebook page. But if you want help making your business page a more powerful marketing tool, click here and we’ll be happy to share some ideas with you.