HOW TO BEAT THE COMPETITION WITH YOUR EMAIL MARKETING

HOW TO BEAT THE COMPETITION WITH YOUR EMAIL MARKETING

“Second place is just the first-place loser.”

“Winning isn’t everything; it’s the only thing,”

If you’re an email marketer, we take our hats off to you. It’s one of the toughest and most competitive businesses out there. Marketers are continually trying to one-up the competition, whether it’s a better database, a more up-to-date email list, more aggressive offers, and hooks, or just smarter targeting. It’s a huge business – over $1.13 billion huge.

And when you factor in an ROI of $36 for every $1 you spend, it’s one of the best businesses to be in so roll up your sleeves and let the fight begin. Here are some ways to win:

  • GO MOBILE

More than 75% of email campaigns are opened on a mobile device first, so you need to tailor your campaign to a mobile design. If you were thinking desktop, reverse it and think mobile. Make a “long scroll” email that fits a mobile user’s proclivity. Mobile-friendly design means your email campaign is created with smaller screens in mind. Provide plenty of white space to improve readability. This gives you a safety net for your design, plus leaves room for finger-friendly navigation.

Keep load times short: long load times cause readers to leave your email. Big images are the main reason file sizes are slow to load, so keep your image sizes down.

  • WRITE A KICK-ASS SUBJECT LINE

This single line of text determines if your email gets opened or not. In fact, 47% of people surveyed say they open emails based on the subject line alone. Practice. Practice. Practice. Test your subject line with a coworker, friend, or spouse. Do an A/B test – test one line against another. There are many articles about writing kick-ass subject lines. Here’s one: Secret Subject Lines Never Revealed Before

  • KEEP IT SHORT, SIMPLE AND ACTIONABLE

Your lead-in sentence needs to be as compelling as your subject line. This sentence will segue into the offer or hook in your email campaign. Make your offer or hook better. If you were offering 10% off, make it 15%. Spy on your competition. Offer something better. Check out this guide for tips: How To Spy On Your Competition Online Add urgency. Get right to the point. Keep it simple. Keep it short. Your email should be between 25 to 75 words. A shorter email always has a higher response rate. The key is to keep content short, engaging, and actionable.

  • GET PERSONAL

Personalized marketing drives growth: 93% of companies with “advanced personalization strategies” saw revenue growth, according to behavior expert Jennifer Clinehens. And personalization drives long-term customer value.

So, get personal with your email marketing. It’s worth the time and effort, and you can do it by simply adding a person’s name to an email and a subject head. You can expand your email personalization with birthday notices, anniversaries, location personalization that mentions events where they live, and loyalty offers.

  • GET A DAMN GOOD EMAIL LIST

A good up-to-date email list is the foundation of your email campaign. You can migrate your own list with an updated, verified email list from a reliable provider. We recommend The Email List Company because it segments prospects by business categories and locations for pinpoint accuracy. Plus, it has been a trusted source for marketing lists for over 20 years.

These are just a few of the many tips to improve your email marketing and take home the gold. We here at Octane Online Marketing hope you give your competition a solid beat down.

5 BIG BENEFITS OF SOCIAL MEDIA MARKETING

5 BIG BENEFITS OF SOCIAL MEDIA MARKETING

Social media marketing is one of the most powerful and cost-effective ways to sell your product or service online. It builds loyalty, drives leads and sales, and increases traffic on your website. Social media sites like Facebook, Twitter, Tik Tok, and YouTube are wildly popular for advertisers. 93% of marketers worldwide used social media in 2021, and although email marketing still reigns supreme, social media marketing ranks right up there. But do you know how do it right? Here are some of the benefits of social media marketing when it’s done right:

  •   Increase Traffic

You can increase traffic to your website by interacting with your audience on your social media page. Remember, social media is a two-way street.

Message them, get feedback, offer discounts with promo codes that will drive customers to your website. Give your audience tips and advice, post photos of satisfied customers, post jokes, offer free giveaways. etc. There are many ways you can connect with your audience and keep them engaged. Make sure there’s a link to your website on your ads and any blogs you post.

  • Humanize your business

Social media allows you to create conversations with your audience, not at them. Your posts and interactions should make you approachable. You can become less of a business and more of a person.

You don’t have to pander to them. You don’t have to hit them over the head. Get to know them. Patience is a virtue with social media. It makes your brand appear more trustworthy and makes you look more human.

  • Increase Brand Awareness and Brand Loyalty

Implementing a good social media strategy will increase your brand awareness and recognition. According to Marketing Dive, 90% of people say they buy from brands that they follow on social media.

More than email marketing, social media platforms open up direct lines of communication with your audience, and when they buy, they will buy from you rather than the competition. Use some of the tips from 1) and 2) to get them to follow you. The best thing is – it doesn’t cost you anything, and what could be better than building brand loyalty for free?

  • Increase your visibility

Social media is one of the most cost-effective methods to increase visibility. Good content gets shared, so if you continually post quality content, more people will share it and more people will see it.

The numbers are staggering. Facebook has over 2.9 billion users worldwide, including 7 out of 10 U.S. adults. 290 million people use Twitter worldwide. Instagram has over 1 billion active users. YouTube has 2.6 billion users and Tik Tok has 1 billion users worldwide, with 78 million in the U.S. and 89% of them under 50.

  • Share your expertise.

According to LinkedIn, social media gives you an opportunity to talk about what you know and what you want to be known for. If you share content about a topic you know about, you build credibility and establish authenticity.
Do you see a pattern here? It’s more about socializing and less about outright selling. It’s about becoming more of a person and less of a business. Look, we know you don’t live under a rock and your business already has a Facebook page. But if you want help making your business page a more powerful marketing tool, click here and we’ll be happy to share some ideas with you.

THE POWER OF PERSONALIZATION

THE POWER OF PERSONALIZATION

Many businesses are using personalization in their marketing strategies these days – with good reason. Studies show that emails with personalized subject lines are 26% more likely to be opened than those without.

Rich Relevance found that revenue is 5.7 times higher in emails that use personalization. Simply put, personalized emails are more relevant to subscribers. Personalization has become a popular tool for attracting and retaining customers across the board, 70% of brands call it a top priority.

What is “personalization” and why is it important? It is defined as tailoring a service or product to accommodate a specific individual’s wants or needs in order to improve customer satisfaction. Car dealers have been doing it for years – they call it customizing.

Personalized marketing drives growth: 93% of companies with “advanced personalization strategies” saw revenue growth, according to behavior expert Jennifer Clinehens. And personalization drives long-term customer value. Brands that had the highest personalization ROI focused on loyalty as their top KPI. (Key Performance Indicator)

Marketing expert Seth Godin explains: “Personalization is a chance to differentiate at a human scale, to use behavior as the most important clue about what people want and more importantly, what people need.”

Customers crave products that cater to their needs and are made just for them. Investing in personalization efforts can pay off big for brands and drive-up revenue by as much as 30%. 70% of consumers say they will shop exclusively with businesses that personally understand them, says Blake Morgan, customer experience specialist at Forbes.

The benefits of personalizing your email marketing are huge (Credit goes to Campaign Monitor for the following list.)

  • 74% of marketers have stated that targeted personalization increases their overall customer engagement rateseConsultancy
  • Birthday emails tend to generate 342% higher revenue per email than standard promotional emails – Experian
  • On average, 36% of consumers have expressed an interest in purchasing personalized products or services –eConsultancy
  • Personalized calls to action convert 202% better than default calls to action – HubSpot
  • Personalized email marketing is said to generate a median ROI of 122% – Instapage
  • Email subject lines that are personalized generate an average of 50% higher open rates – Oberlo
  • 55% of consumers have stated that they like email messages that contain relevant products and offers – Liveclicker
  • The share of U.S. consumers who find marketing content personalization “very” or “somewhat” appealing is 90% – Statista

In the vast world of the web where there’s so much anonymity, it’s refreshing to get something that’s personal. Customers overwhelmingly like being recognized and it can yield major dividends – so do it. If you’re not sure how to personalize your marketing, we will be happy to give you some personalized and complimentary advice.

HOW TO SET UP A  LEAD GENERATION CAMPAIGN THAT GETS RESULTS

HOW TO SET UP A LEAD GENERATION CAMPAIGN THAT GETS RESULTS

Every business needs to generate leads in order to survive. This is especially true today. But most of the time trying to generate leads just generates headaches. When you find a good lead gen agency it’s like striking digital gold. Here’s a guide to help.

Start With a Strong Offer

Lay some groundwork before you start your search. What are you selling and how can you improve the price point so the customer will buy – like right now? This is the heart of every good lead generation campaign – hell, it’s the heart of everything in sales.

Your offer needs a “hook,” a way to bait the customer and reel them in. Get creative. If you’re a health club, give them a one-day free pass. If you’re a bakery, give them a free flaky pastry like a Danish on Flaky Friday. If your competitor is leasing a new Honda Civic for $150 a month, you lease it for $5 a day.

Now, build your ad or email, add an image of your product or service (with a short load time), and start your search.

Quality Content

Facebook reports that the average attention span for content is about 2 seconds. On a desktop computer, it’s about 3.5 seconds, and on mobile, it is 1.7 seconds. That survey was taken in 2021. Attention span is even shorter today, so you have to hit your audience right in the face, and right away.

Content is still king, whether it’s 10- 20 words on social media or a 50-word email. First, you need a captivating subject line. 47% of people surveyed say they open emails based on the subject line alone. Then get right to the point, but don’t shout. Add urgency and a link to your website or a CTA (Call-to-Action) button.

Ok, you’ve already saved about $500 by creating your own ad. Now you’re off to the races. There are many ways to get your message out. We recommend three different strategies, depending on your demographics, product, and budget. Social media marketing and pay-per-click are the fastest ways to drive leads, but content marketing may be the best in the long run. And don’t forget cold calls, they are still powerful tools.

Social Media

Facebook, Instagram, Twitter, Tik Tok, and LinkedIn are all good platforms for lead generation. Truth Social is a new conservative social site with quality prospects and solid leads.

Facebook may be the easiest and fastest way to get up and running, so go ahead and make a Facebook ad. If you haven’t made your ad yet, they’ll make it for you. Link it to your website and add a CTA button. Facebook just raised its prices, but it’s still an affordable way to reach prospects. Read through Facebook’s guide, they will help you target your audience.

Pay-Per-Click

Another quick (but expensive) way to generate leads is with pay-per-click (PPC) marketing. PPC allows your business to appear above the organic search results. Businesses will pay $1-$2 per click to advertise on the Google search network. The average small and medium-sized businesses spend between $9,000 and $10,000 a month on PPC. You can collect leads who aren’t buying today and make sure they end up buying from you when they are ready. The problem with PPC is that when you run out of money, your ad disappears.

Content Marketing

Content marketing is a broad category that includes articles, blogs, newsletters, videos, and more. It engages and retains an audience by sharing relevant information organically. Although email marketing is not technically content marketing, it still fits in this group.  

Content marketing promotes brand awareness and keeps your product top of mind when the customer is ready to buy. If you have the time and patience, content marketing can generate boatloads of high-quality leads and conversions. However, if you want quick results, content marketing is not for you.

Cold Calls

Yes, cold calls are still alive and well, and while everybody else is zigging, you can zag.

Cold calling can be used to warm up a potential prospect and increase your chances of having a meaningful conversation with them in the future. While it has changed a lot in the digital age, prospecting and cold calling remain effective selling tools for those who do it right.

Use the internet and social media to research your prospect before calling. People are so inundated with emails and ads on their phones, that a friendly phone call will be a refreshing change.

Wrap Up

Test the ad or script with an A/B test. This is an important way to see if it works. Try different versions of similar content. It will help you find what your target audience responds to best.

Here’s a final tip. When you look for a lead generation agency, be careful of the big ones with all the bells and whistles. The bigger the agency the slower the turnaround. You could get little, or no customer service and it will cost you an arm or a leg – or both. Want fast results? Check out the services of this up-and-coming, quick-on-their-feet company.

(Sources: LinkedIn, Mailchimp, OctaneOnlineMarketing, Webfx, Salesvue)

10 Ways to Write a Better Business Email

10 Ways to Write a Better Business Email

To reach a bigger audience and get better results, you need to write a better email. With a recession looming, the competition is going to get even more fierce, so you need to get even more aggressive. Here are 10 ways you can write a better business email:

1)  Do your research and see what your competition is doing. Decide what your message is going to be for your content. Don’t deviate and stick to a single, hard-hitting message.

2) Formulate a strategy. What is your competition offering and how are they presenting it? Can you beat their price? Do you offer better service? Free home delivery? Use any advantage you have and implement it in your email campaign.

3) Write a kick-ass subject headline. Try some headlines that cut through the clutter and try it out to see which one grabs the most attention. Do an A/B. test. Go with the one that friends, coworkers, or your spouse like the best. Here are some subject line suggestions: A New List of Unbelievably Awesome Subject Lines

4) Make your email content friendly and conversational. If you need to put in information to back up your claim, use bullet points to make your content easier to read.

5) Create a compelling offer or hook. Give your audience a bigger discount. If you were offering 10% off, make it 15%. If you’re a health club, give them a free one-day pass. If you’re a bakery, give them a free flaky pastry like a Danish or strudel on Flaky Friday. Add urgency. Get right to the point. Keep it simple. Keep it short.

6) Segment and personalize your email content by including your prospect’s first name in the subject line or include their company name. Personalization can improve open rates in your email campaign by up to 26%. Segmenting your audience can improve sales by more than15%.

7) Optimize your email content with a larger target audience. Include relevant links and keywords. Buy a reliable email list from a trusted source. These guys are good and inexpensive: theemaillistcompany.com

8) Add a list or graphic to your email content. Lists and infographics are shared more than any other than any other kind of content.

9) Add urgency to your email content like “This week only” or “Ends Soon.” Put a call-to-action in the last sentence and add a CTA (Call to action) button if possible.

10) Proofread and refine your email content. Do another A/B test. You need another set of eyes for a more objective point of view. Make any tweaks or revisions. Now you are ready for the races. 

11) These are just a few of many ways you can write a better business email, improve conversion and increase sales. For a free consultation and demo, contact Ian at Octane Online Marketing.