Blog

There are almost 2 billion websites out there. So, how the heck can you possibly stand out? This guide will help your website stand out from the crowd. Follow these simple steps – it will help you build a thriving website while engaging more visitors and maintaining...

A backlink is a link from one website to another website. For instance, this is a backlink - link. The quality, quantity and relevance of backlinks are important for search engines so they can evaluate how valuable your website is. Search engines like Google view...

Do you want more leads, more conversions, more sales? Is your email list running on empty? Have your sales goals hit a dead end? We can help you get new customers - from your competition! Octane Online Marketing will help you develop unbeatable strategies so you can...

When it comes to marketing, a lot has changed in the last few years. One of the biggest changes is the rise of video marketing. Video is now one of the most effective ways to reach your target audience and promote your product or service. Here are three ways that...

The word “branding” has been tossed around more often than a frisbee at a liberal college. What is it, anyway? In marketing, branding is a term, slogan, campaign, or any other feature that distinguishes one product or service from another. It is different from...

You can buy an email list, or you can attract prospects with lead magnets. Lead magnets are simply ways to attract prospects in exchange for something valuable or exciting. They are also known as a “bribe-to-subscribe” offers. It is an incentive that you give your...

Inflation is a budget killer. It causes everything to up - your gas, your groceries, your clothes – everything except your purchasing power. Inflation is approaching 9% now, or over 11% by some metrics – levels we haven’t seen in 40 years. And the first thing a...

A digital marketing agency can provide a number of services that can help businesses to generate leads and increase their ROI. SEO is one of the most important aspects of digital marketing, and an agency can help to optimize a website for better search engine ranking....

What's the ROI of email marketing? The answer may surprise you. Email marketing has an ROI of 3,800%. That means for every $1 spent on email marketing, businesses make an average of $38 back in return. How is this possible? Email marketing has a number of key...

There's no doubt that blogs have changed the way we communicate. They've given us a platform to share our thoughts and ideas with the world in a way that was previously impossible. But as technology advances, there are some who believe that blogs could soon be...

Metaverse is a term used to describe the virtual world, in which people can interact with each other and computer-generated objects. The word "meta" means "beyond", so the name suggests that this world is beyond our physical world. It is a network of 3D virtual worlds...

“Second place is just the first-place loser.” “Winning isn't everything; it's the only thing,” If you’re an email marketer, we take our hats off to you. It’s one of the toughest and most competitive businesses out there. Marketers are continually trying to one-up the...

Social media marketing is one of the most powerful and cost-effective ways to sell your product or service online. It builds loyalty, drives leads and sales, and increases traffic on your website. Social media sites like Facebook, Twitter, Tik Tok, and YouTube are...

Many businesses are using personalization in their marketing strategies these days – with good reason. Studies show that emails with personalized subject lines are 26% more likely to be opened than those without. Rich Relevance found that revenue is 5.7 times higher...

Every business needs to generate leads in order to survive. This is especially true today. But most of the time trying to generate leads just generates headaches. When you find a good lead gen agency it’s like striking digital gold. Here’s a guide to help. Start With...

To reach a bigger audience and get better results, you need to write a better email. With a recession looming, the competition is going to get even more fierce, so you need to get even more aggressive. Here are 10 ways you can write a better business email: 1)  Do...