How to Make a Great Website

How to Make a Great Website

There are almost 2 billion websites out there. So, how the heck can you possibly stand out? This guide will help your website stand out from the crowd. Follow these simple steps – it will help you build a thriving website while engaging more visitors and maintaining an enthusiastic audience.

  • Good Strategy
    Your website is your brand. It reflects who you are and what your company stands for. Of course, it needs to excel in both form and function. But most important, it needs a strategy and a clear goal. Why should someone visit your website and do business with you? It’s not enough to have a great product or service. “Build it and they will come” doesn’t work anymore. You need to have a clear mission and goal.

 

  • Great Design
    The design of your website helps achieve the goals you set. Your message should come across as loud and clear. According to
    Yoast.com, the design should not only be eye-catching, it should be on-brand and well-thought-out. The content should be clear, concise, and easy to read.

 

  • User Experience – UX
    Visitors are always in a hurry. Don’t make them work for the information. User Experience (UX) is critical for helping visitors use, understand, and stay on your website. Build it with logical navigation and a clear hierarchy. Use consistent layouts and visual cues for functionality across the board. Your website should help users accomplish their tasks quickly with onsite search and keep them engaged by suggesting related content and minimizing dead ends.

 

  • Mobile-friendly
    Mobile traffic just keeps growing and growing. Experts say the mobile-first design will become the standard by the end of 2022. If your existing website is not mobile-friendly, you need to get it up to date. If you’re building a new website, consider making it
    mobile-first.

 

  • Trustworthiness
    Both search engines and users are looking for signs that establish trust. If there’s too much downtime, it might be an indication of sloppy maintenance. Search engines like Google will increasingly pick a proven result that’s trustworthy. That’s why it’s important to build trustworthiness on all levels. Use up-to-date software, including strong passwords, and utilize tools like Cloudflare to protect your site from cyber-attacks. These are a few basic but essential steps for developing and improving your website. For more information, contact the experts at Octane Online Marketing.

HOW TO INCREASE SALES WITH YOUR SOCIAL MEDIA MARKETING

Social media can be a powerful way for businesses to reach consumers.

It can build loyalty, drive leads and sales, and increase traffic on your website. Over 75% of internet users are on social media – so why aren’t you getting more sales? If you are a business and want to improve your social media presence, connect with more followers, and boost your sales and ROI, take a stroll down this page.

  • Good Strategies & Good Campaigns

Having a social media presence without a marketing strategy is like having no plan at all. You need a game plan. Who are you selling to? What are you selling? What are your sales goals? How many followers do you have and how many do you exponentially, realistically expect each month? Create campaigns that will engage audiences who are receptive to your product or service.

  • Stay active

Don’t “set it and forget it.” You will increase the number of your followers by interacting with them. Remember, social media is a two-way street.

Message your followers, get feedback, and offer discounts with promo codes that will drive customers to your website. Give your audience tips and advice, post photos of happy customers, and offer free giveaways, post-holidays, and special events. There are many ways you can connect with your audience and keep them engaged. Make sure there’s a link to your website on the ads and blogs you post.

  • Increase Traffic to Your Website

Discounts, promo codes, and adding links to your social media posts will drive followers to your website. Include blog posts, videos, graphics, GIFs, and photos. According to Content Stadium, there are specific ways to engage users and increase followers for each social media site:

Twitter: Because users tend to dip in and out of Twitter across the day, you can post your top articles (your “greatest hits”) on rotation multiple times per day. This ensures people see a lot of high-quality content whenever they tune in

Facebook: The algorithm doesn’t like you to post the same articles multiple times a day. So here it’s best to only publish a smaller number of top-quality posts.

Instagram: Instagram is best used as a shop window for your visual content. But the link-in-bio strategy can still drive significant traffic to your website. The Economist posts around 8 times per day on this platform.

LinkedIn: The Economist adopted a conversation-based strategy for LinkedIn, encouraging comments and shares. This means that they can post less (around 8 times per day), but still have high levels of social media referrals.

TikTok: Engage with your audience, stay consistent, leverage influencer marketing, and encourage user-generated content.

If you are busy and don’t have a lot of time, the team of experts, consultants, and strategists at Octane Online Marketing will help you build and leverage your social media platform to meet the complex needs of your business. Our full breadth approach will support and meet your objectives, including planning, executing, and analyzing campaigns. Contact them today for a free social media power session.

How To Avoid Facebook Jail If You’re a Conservative

The midterm elections are right around the corner, and if you have an opinion that’s different from Big Tech – aka the Democrat Party, be careful. Big Brother is back – and they’re watching you.

Facebook, Twitter, and YouTube are the biggest threats to free speech After all, if they can ban Donald Trump, they can ban anyone. There was a glimmer of hope when Elon Musk announced he was buying Twitter, but as soon as he backed out, the hammer came down.

Certainly, there is a valid reason to censor some content; violence, threats & pornography – but free speech is the foundation of this country.  Conservative opinion is constantly being monitored and flagged. What Big Tech considers “hate speech, ”going against community standards” and “misinformation” is – for the most part -outrageous.

Currently, Facebook has 15,000 “content moderators” who monitor content. Content gets flagged either by someone reporting an “offensive” post or by an “enforcement bot” that targets keywords. Many times. enforcement bots are inaccurate, but they are deadly, nevertheless. There are pain point negative words like “fear, “stress”, “overwhelm” “suicide” and terrified.” Then there are hidden political words like “Nazi,” “dictatorship,” “Hitler” “regime” “weapon” “whore”, “guns” etc.

This is not to be confused with algorithms that control the content of news feeds. Essentially, a Facebook algorithm is a finite list of instructions that evaluates every post. It scores posts and then arranges them in descending, non-chronological order of interest for each individual user. This process happens every time a user—and there are 2.9 billion of them—refreshes their feed.

Facebook was accused of altering algorithms in the 2020 election, only posting pro-Democrat and negative Trump news feeds. Guess what? They are still doing it (as is most of the mainstream media) and this is another form of censorship.

The world isn’t fair. The World Wide Web is even more unfair. But there are ways to circumvent the conservative bias of Big Tech. Here are a few ideas:

  • Memes are still effective ways to share your message – although enforcement bots are getting more sophisticated at targeting words on memes, it is still a safe way to make your point.
  • Don’t accept new friendship requests, unless they have 5 or more mutual friends. They could be trolls who will monitor and report you.
  • Keep arguments with liberals down to a minimum. They get offended easily and will report you at the drop of a hat.
  • Avoid joining groups unless you are sure of their political affiliation. For example, joining a group like “Being Liberal” may be fun if you want a debate, but it will definitely cause someone to report you. This is also true with Democrat candidates. If you have an opposing opinion – and you do, of course – be careful how you craft the message. Calling a socialist a Nazi could land you in Facebook jail. Plus, liberal MSM outlets like ABC.com, NBC.com, and CNN can report you.
  • Keep your sharing to a minimum, especially if it is a conservative message. If you’re sharing something positive about Trump, a Trump hater may see it and report you.

Twitter is much more partisan. We’ll talk more about Twitter in another article. But if you follow these simple guidelines, you should be able to safely survive the midterms without getting suspended, blocked, or winding up in Facebook jail.

IS SOCIAL MEDIA HARMING OUR CHILDREN

It depends on who you ask. The answers are: “yes,” “maybe,” or “hell no.” The questions are: “ how,” “why,” and “what can I do?”

First, a little background about teenagers and social media. The landscape is always changing with teens who are on the leading edge of this space. TikTok is now the top social media platform among teens ages 13 to 17, second only to YouTube. Facebook has plummeted from 71% a few years ago to 32% today, according to a Pew Research survey.

On the plus side, platforms like TikTok, Snapchat, and Instagram can be lifesavers for teens who feel isolated or marginalized. Pew Research says social media gives them the ability to instantly connect with others. But there’s a negative side like bullying or feeling pressure to present themselves in a different way.

Influencer marketing is another plus. According to Vox, a teen influencer who has between 10,000 and 50,000 followers, can make anywhere from $40,000 to $100,000 a year. Social media influencers with millions of followers can earn thousands of dollars with one post.

So, what’s the problem? Social media sounds harmless enough, even beneficial. Many think otherwise.

Newport Academy, a world-renowned mental health treatment center, says the impact of social media on youth can be extremely detrimental to mental health. Specifically, social media and teen depression are closely linked. And overuse exposes teens to cyberbullying, body image issues, and tech addiction, and that means less time spent doing healthy, real-world activities.

Social media is a big reason teen depression has increased over the last decade. Surveys show that teen depressive symptoms and suicide showed exponential increases, especially among females. Teenagers who spent more time on social media were more likely to have mental health issues. Those who spent more time on unplugged activities, like in-person social interaction, exercise, sports, homework, and books were less likely to experience these issues.

Over the last decade, this theory has been confirmed by more research linking teenagers’ use of social media with increased depression. For example, in a 2018 study, 14-to-17-year-olds who used social media seven hours a day were twice as likely to have been diagnosed with depression, have been treated by mental health professionals, or take medication for psychological or behavioral issues.  

Law firms are now suing popular social media sites because they may have contributed to teen suicide and mental harm in teenagers and children. Seeger & Weiss law firm says social media companies should be held accountable for dangerous practices that manipulate minor-age users. Lawsuits may force companies to be held accountable for wrongful deaths and other harms.

They contend that while teen social media use has risen almost 97%, mental health concerns have also risen. Between 2007 and 2018, social media may have contributed to an increase in the teen suicide rate almost by 146%. Social media use may contribute to:

  • Depression
  • Eating disorders
  • Body dysmorphia
  • Sexual exploitation
  • Self-harm
  • Suicide

So, what’s the solution? There is no definitive answer. Social media and teenagers are tied together as tight as a double knot. If anything, the inseparability will get stronger.

Parents can monitor their children with apps like Bark, KidLogger, or Google Family Link  – but do you have the time, and do you really want to spy on them? Maybe you need to make time if you think your child needs help. How about a good old-fashioned talk? Confront and comfort your child. Encourage open communication. It’s always been difficult to have a heart-to-heart with a teenager, but it’s even more important today, so they won’t seek help from someone you don’t know, or they might not know, on social media.

WHAT IS A BACKLINK AND HOW DOES IT IMPROVE YOUR SEO

WHAT IS A BACKLINK AND HOW DOES IT IMPROVE YOUR SEO

A backlink is a link from one website to another website. For instance, this is a backlink – link. The quality, quantity and relevance of backlinks are important for search engines so they can evaluate how valuable your website is. Search engines like Google view backlinks as indicators of quality content because it has the support of other websites. Pages with more backlinks can rank higher on SERPs (search engine results pages). Backlinks are important for SEO. Earning quality backlinks is one of the most important signals Google searches for when it’s ranking content. Here are some of the benefits of backlinks:

  • They improve SEO optimization by signaling quality for search engines.
  • They increase traffic to your website from a linked site.
  • They are quantifiable endorsements for your website.

What makes a quality backlink?  Having a trustworthy backlink is essential. If the website you’re linking to has a good reputation, it is a big plus for your website. Having a popular backlink is also important. Google views the popularity of external links as a key to SEO optimization. Google essentially uses the same methodology you do when you get a recommendation from a friend. A good way to check on a backlinks credibility is to use  PageRank, a Google algorithm that evaluates the quality and importance of a page. When your website has backlinks from quality websites that pertain to your business, it is sending strong signals to Google that your site is important and that helps optimize your website’s SEO. If you need assistance with backlinks for your website, contact the SEO experts at Octane Online Marketing. They have years of experience optimizing sites and helping them rise to the top of search-engine results.

GOOD TIPS FOR SOCIAL, EMAIL & VIDEO CONQUEST MARKETING

GOOD TIPS FOR SOCIAL, EMAIL & VIDEO CONQUEST MARKETING

Do you want more leads, more conversions, more sales? Is your email list running on empty? Have your sales goals hit a dead end? We can help you get new customers – from your competition! Octane Online Marketing will help you develop unbeatable strategies so you can conquer your rival’s customers. Conquest marketing is our forte.

CONQUEST SOCIAL MEDIA MARKETING We pull from your competitor’s CRM, so you get the leads – not them! Our exclusive, proprietary access to up-to-date CRM lists is one of our strengths. We have over 50,000 active mail lists that are continually being refreshed and can reach between 100,000 – 400,000 potential customers so your social media event or campaign gets a steady stream of leads. These lists are all verified and updated in real-time. Our Facebook, Instagram, and TikTok ads are updated every week. We provide competitor comparisons and low price points others can’t touch. Plus, all our work is customized for your specific needs. Years of experience give us the ability to get your ads noticed and help drive your business.

CONQUEST EMAIL MARKETING How many of your emails go to spam or junk? Octane Online Marketing has a 95% accuracy rate – the best in the business. We utilize the right keywords, subject heads, and smart triggers so your emails go straight to your reader’s inbox. Our proprietary, up-to-date CRM lists guarantee you reach the right target. We never use stale or static lists. They are all verified and refreshed on a weekly basis

. VIDEO CONQUEST MARKETING Videos are one of the most engaging and influential marketing tools in the business. More than 75% of the audience who have watched videos before making a purchase have been influenced by them. Octane Online Marketing and one of its divisions, Dealer Buyback Events, uses compelling. provocative pre-roll videos and bumper ads to generate more leads and help you sell more products and services. With Octane Online Marketing, you not only get the best set of tools for leads, and appointments, but you also get the best BDC team in the business. Our BDC department helps you close deals and generate sales. Contact us today for a free consultation with our team of experts.