Inflation is a budget killer. It causes everything to up – your gas, your groceries, your clothes – everything except your purchasing power. Inflation is approaching 9% now, or over 11% by some metrics – levels we haven’t seen in 40 years. And the first thing a business cuts in an inflation? The marketing budget.

Email marketing should NOT be cut. It is the most impactful and cost-effective way to reach new customers, grow your product and increase your conversion rates. It also builds relationships with potential customers. Email marketing generates $36 for every $1 spent, which adds up to a staggering 3,600% ROI.

Ok, now let’s see how you can streamline your email marketing – cut it to the bone and still make a killing.

Write a better subject line. This single line of text determines if your email gets opened or not, and 47% of people surveyed say they open emails based on the subject line alone. Here are some suggestions.

Clean your email list. Data cleansing is the process of deleting corrupt, inaccurate, or obsolete records from a database and then replacing, modifying, or deleting the dirty or coarse data. You should clean it once a month. Drilling your list down saves time and money.

An email list with a high accuracy rate is very important. Email campaigns with high bounce rates and undeliverables are red flags for service providers and your emails might get sent to the spam folder.

Buy an email list that is verified, validated – and segmented so you can target specific categories. a reliable database. A database is an organized collection of data stored and accessed electronically. Email list databases should be up-to-date. Here’s a suggestion.

Spy on your Competition. Let’s not kid around. You need to see what your competition is doing especially in these inflationary times when money is tight, and consumers are watching every penny. Here is a good article on how to spy on your competition:  5 Ways to Spy on Your Competition.

These are a few ways to improve your email marketing and stay ahead during an inflation. For more tips on how to not survive, but thrive during an inflation, click here.

How To Pick a Great Digital Marketing Agency

How To Pick a Great Digital Marketing Agency

A digital marketing agency can provide a number of services that can help businesses to generate leads and increase their ROI. SEO is one of the most important aspects of digital marketing, and an agency can help to optimize a website for better search engine ranking.

Lead generation campaigns can also be designed and implemented by an agency, in order to target potential customers through various online channels. Ultimately, a digital marketing agency should be able to deliver results in terms of increased leads and ROI for their clients.

When looking for a digital marketing agency, it is important to consider their ability to deliver results. Make sure to ask for case studies or examples of their work in order to get an idea of what they are capable of. It is also important to inquire about their lead generation and SEO capabilities. Be sure to ask about their process for designing and implementing lead generation campaigns. Ultimately, you want to choose an agency that is capable of increasing leads and ROI for their clients.

Check out our blog post on “What Makes a Great Digital Marketing Agency” for more tips on choosing the right agency for you.

When you are looking for a great digital lead generation and SEO capabilities. Be sure to ask about their process for designing and implementing lead generation campaigns. Ultimately, you want to choose an agency that is capable of increasing leads and ROI for their clients. We recommend Octane Online Marketing – these guys good and they are inexpensive.

You can also read this blog about “Lead Generation” for advice about getting more conversions and sales.

How To Get More ROI From Your Email Marketing

How To Get More ROI From Your Email Marketing

What’s the ROI of email marketing? The answer may surprise you.

Email marketing has an ROI of 3,800%. That means for every $1 spent on email marketing, businesses make an average of $38 back in return.

How is this possible? Email marketing has a number of key advantages that make it one of the most effective marketing channels available:

-It’s highly targeted: You can segment your email list to send highly personalized and relevant messages to each subscriber. This increases the likelihood that they’ll engage with your content and makes them more likely to convert into customers or clients.

-It’s relatively cheap: Even if you’re paying for an email service provider, the cost of sending an email is typically much lower than other marketing channels like pay-per-click advertising.

-It’s easy to track ROI: With email marketing, you can track how many people open and click through your messages. This makes it easy to see how well your campaigns are performing and make necessary adjustments to improve results.

If you want to get the most out of your email marketing campaigns, there are a few things you need to keep in mind. Here are the secrets to successful email marketing:

  1. Have a clear goal in mind for each campaign.
  2. Keep your subject lines short and sweet.
  3. Write compelling copy that entices readers to take action.
  4. Make sure your messages are mobile-friendly.
  5. Use images and visuals to break up your text and add interest.
  6. Always test, test, test! Try different subject lines, call to actions, and layouts to see what works best for your audience.

By following these simple tips, you can create email marketing campaigns that are effective and get results.

The Future of Blog Writing – Human or AI?

The Future of Blog Writing – Human or AI?

There’s no doubt that blogs have changed the way we communicate. They’ve given us a platform to share our thoughts and ideas with the world in a way that was previously impossible. But as technology advances, there are some who believe that blogs could soon be replaced by artificial intelligence (AI). After all, AI is already being used to generate news stories and even create entire websites.

So, is there a future for blogs? And if so, will they be written by humans or AI? There are several factors to consider when trying to answer this question. Let’s take a look at some of the pros and cons of each option.



Blogs offer a personal touch that AI cannot replicate.

Blogs allow for creativity and human connection.


Humans can be inconsistent in their writing.

Blogs take time to write and publish.



AI can generate blogs faster than humans.

AI is not limited by human biases.

Blogs written by AI can be more accurate than those written by humans.


Blogs written by AI can lack the personal touch of human blogs.

AI is still in its early stages and blogs written by AI may not be as high quality as those written by humans.

So what’s the verdict? Only time will tell. Blogs have been around for over a decade, and they don’t seem to be going anywhere. As technology advances, AI may become more common in the blogosphere. But for now, it seems that blogs are here to stay – and human writers are safe…for now.

Whoa! This blog was written by AI. This is a human writing now and I am amazed by this.  It took AI two seconds to write 150 words.  And it makes total sense! And even though AI told me my job is safe…for now, I think it’s time to look for a new job.



Metaverse is a term used to describe the virtual world, in which people can interact with each other and computer-generated objects. The word “meta” means “beyond”, so the name suggests that this world is beyond our physical world. It is a network of 3D virtual worlds focused on social connection.

The metaverse provides a way for people to interact with each other and computer-generated objects in a virtual environment. This can be used for many purposes, such as entertainment, education, business, and more. The metaverse can be accessed through many different devices, such as computers, VR headsets, and more.

There are many different metaverses available today, such as Second Life, Minecraft, and more. Each one has its own unique features and purposes. The metaverse is constantly evolving, and new features and applications are being added all the time. Here are some things you can do in the metaverse:

  1. Connect the world and negate physical distance.
  2. Provide an immersive experience.
  3. Better social interactions online.
  4. New business opportunities.
  5. Improvements to online learning and education.
  6. Positive impact on cryptocurrencies and NFT.

While it’s still in its’ infancy, many companies that have hopped on the metaverse bandwagon. They are interested in a new digital economy, where users can create, buy, and sell goods. It’s “interoperable”, allowing you to take virtual items like clothes or cars from one platform to another, though it’s harder than it sounds. Contact us for more information about this new world or if you need help entering into the metaverse.



“Second place is just the first-place loser.”

“Winning isn’t everything; it’s the only thing,”

If you’re an email marketer, we take our hats off to you. It’s one of the toughest and most competitive businesses out there. Marketers are continually trying to one-up the competition, whether it’s a better database, a more up-to-date email list, more aggressive offers, and hooks, or just smarter targeting. It’s a huge business – over $1.13 billion huge.

And when you factor in an ROI of $36 for every $1 you spend, it’s one of the best businesses to be in so roll up your sleeves and let the fight begin. Here are some ways to win:


More than 75% of email campaigns are opened on a mobile device first, so you need to tailor your campaign to a mobile design. If you were thinking desktop, reverse it and think mobile. Make a “long scroll” email that fits a mobile user’s proclivity. Mobile-friendly design means your email campaign is created with smaller screens in mind. Provide plenty of white space to improve readability. This gives you a safety net for your design, plus leaves room for finger-friendly navigation.

Keep load times short: long load times cause readers to leave your email. Big images are the main reason file sizes are slow to load, so keep your image sizes down.


This single line of text determines if your email gets opened or not. In fact, 47% of people surveyed say they open emails based on the subject line alone. Practice. Practice. Practice. Test your subject line with a coworker, friend, or spouse. Do an A/B test – test one line against another. There are many articles about writing kick-ass subject lines. Here’s one: Secret Subject Lines Never Revealed Before


Your lead-in sentence needs to be as compelling as your subject line. This sentence will segue into the offer or hook in your email campaign. Make your offer or hook better. If you were offering 10% off, make it 15%. Spy on your competition. Offer something better. Check out this guide for tips: How To Spy On Your Competition Online Add urgency. Get right to the point. Keep it simple. Keep it short. Your email should be between 25 to 75 words. A shorter email always has a higher response rate. The key is to keep content short, engaging, and actionable.


Personalized marketing drives growth: 93% of companies with “advanced personalization strategies” saw revenue growth, according to behavior expert Jennifer Clinehens. And personalization drives long-term customer value.

So, get personal with your email marketing. It’s worth the time and effort, and you can do it by simply adding a person’s name to an email and a subject head. You can expand your email personalization with birthday notices, anniversaries, location personalization that mentions events where they live, and loyalty offers.


A good up-to-date email list is the foundation of your email campaign. You can migrate your own list with an updated, verified email list from a reliable provider. We recommend The Email List Company because it segments prospects by business categories and locations for pinpoint accuracy. Plus, it has been a trusted source for marketing lists for over 20 years.

These are just a few of the many tips to improve your email marketing and take home the gold. We here at Octane Online Marketing hope you give your competition a solid beat down.