How Video Marketing Helps Conversions, Sales & ROI

How Video Marketing Helps Conversions, Sales & ROI

When it comes to marketing, a lot has changed in the last few years. One of the biggest changes is the rise of video marketing. Video is now one of the most effective ways to reach your target audience and promote your product or service. Here are three ways that video marketing can help improve your overall marketing strategy:

1. Target key prospects more effectively with personalized insights from video viewing data. Video provides you with valuable data that you can use to better target your key prospects. By understanding how your prospects interact with your videos, you can customize your marketing messages and improve conversion rates.

2. Improve your conversion rate and build a pipeline by combining video engagement analytics and marketing automation. By linking video engagement data to your marketing automation system, you can score leads and trigger automated follow-up emails based on viewer interactions. This helps you move prospects through your funnel more quickly and efficiently.

3. Create engaging videos that get noticed and shared. If you’re not using video in your marketing efforts, you’re missing out on a huge opportunity to engage with your audience and drive results. When you’re ready to take your video marketing to the next level, call on the experts at Octane Online Marketing. We can help you get more out of your video strategy with our suite of powerful tools and services. Contact us today to learn more.



The word “branding” has been tossed around more often than a frisbee at a liberal college. What is it, anyway? In marketing, branding is a term, slogan, campaign, or any other feature that distinguishes one product or service from another. It is different from “brand.” A brand is the name of the product or service.

Branding used to be everywhere; Chevy – “Like A Rock”, Burger King – “Have it Your Way,” Wendy’s “Where’s the Beef?” The California Dairy Association’s “Got Milk?” Nike “Just Do It” and so on. They were all branding campaigns that separated their product from the competition – and they did it in a creative and emotional way. So what happened?

The internet has made branding virtually impossible. As ad budgets moved from traditional advertising (TV, radio, print) to digital, marketing did a 180. The digital marketing budget will be $240 billion in 2022. Banners, pop-ups, streaming and paid search are measured by tracking and targeting consumers, not by memorable branding ads or jingles. There really is no “branding” advertising that stands out anymore. Don’t believe it? Ask yourself this – how many car slogans can you name today? How many ads do you remember? Is there a jingle out there you can hum?

We are inundated with so many ads and impressions now it is almost impossible to brand or differentiate one product from another. Yankelovich, Inc., the marketing firm, says the average person is exposed to over 5,000 ads per day. And this is why branding is so important.

So how do you create a branding campaign in this day and age?

Some say your website is your brand – just add a slogan, but that’s nonsense. There are 7,865 digital marketing agencies today according to industry researcher IBISWorld, and how many of these are you familiar with? We bet you can only name the one that was referred to you by a friend.

Others say that branding is building relationships with email marketing – and adding as many subscribers as you can. That may be true, but it takes time. And forget about that if you are rolling out a new product – unless you are multi-channeling with cable, streaming, social or radio.

In the vast world of the web where there’s so much information and so little time, it’s next to impossible to create a branding campaign that will stand out from the crowd.

The super creative agencies will find a way to achieve this and make digital advertising memorable. Yesterday’s agencies showed us how to do it, and today’s marketers can learn a thing or two from them. If they can do it, we can do it too.

How to Set Up a Powerful Digital Marketing Lead Magnet

How to Set Up a Powerful Digital Marketing Lead Magnet

You can buy an email list, or you can attract prospects with lead magnets. Lead magnets are simply ways to attract prospects in exchange for something valuable or exciting. They are also known as a “bribe-to-subscribe” offers. It is an incentive that you give your prospects, so they are “magnetically” drawn to give you their contact information. Plus, it’s a good way to grow your email list. Offer anything that can be sent by email. It can be a trial subscription, a free sample of a product, white papers, e-newsletters, even free consultations – anything a subscriber might find valuable. The subscriber will give you their contact information, and you will earn your lead without ever bothering them. Here are some of the best lead magnets we’ve ever seen.

1. Quizzes Interactive quizzes and gamification are powerful ways to attract leads and build your email list. Games allow you to collect information you need about your prospects. Entertain your prospects with a short and simple quiz. This is a tried and true way of acquiring leads and adding to your email list.

2. Video Guides A video or a series of videos about a subject you are an expert in: • Video guides and video courses. • Infographics. An example could be how to clean the windows in your home like a pro or how to decorate a nursery in 5 easy steps.

3. Free Online Coaching Sessions. A coaching or consulting session is another good lead magnet. This is where you help people in an online class or with a problem for free.

4. A Recipe. A recipe for a specific food or a diet are powerful way to attract subscribers. You can go international or stick with a classic American meal..

5. An Ebook or Tutorial Write a step-by-step guide for a specific task or job or a short, digital book that covers a specific subject, like how to start an investment. Plus, any kind of tutorial for children is always a good idea. Make it as simple as you can. If you are too busy to set up a lead magnet, you can buy an email list from a reliable and trusted provider. Some providers will even help you with lead magnets. We recommend the Email List Company.



Inflation is a budget killer. It causes everything to up – your gas, your groceries, your clothes – everything except your purchasing power. Inflation is approaching 9% now, or over 11% by some metrics – levels we haven’t seen in 40 years. And the first thing a business cuts in an inflation? The marketing budget.

Email marketing should NOT be cut. It is the most impactful and cost-effective way to reach new customers, grow your product and increase your conversion rates. It also builds relationships with potential customers.

Email marketing generates $36 for every $1 spent, which adds up to a staggering 3,600% ROI. Ok, now let’s see how you can streamline your email marketing – cut it to the bone and still make a killing. Write a better subject line. This single line of text determines if your email gets opened or not, and 47% of people surveyed say they open emails based on the subject line alone.

Here are some suggestions. Clean your email list. Data cleansing is the process of deleting corrupt, inaccurate, or obsolete records from a database and then replacing, modifying, or deleting the dirty or coarse data. You should clean it once a month. Drilling your list down saves time and money.

An email list with a high accuracy rate is very important. Email campaigns with high bounce rates and undeliverables are red flags for service providers and your emails might get sent to the spam folder. Buy an email list that is verified, validated – and segmented so you can target specific categories. a reliable database. A database is an organized collection of data stored and accessed electronically. Email list databases should be up-to-date. Here’s a suggestion.

Spy on your Competition. Let’s not kid around. You need to see what your competition is doing especially in these inflationary times when money is tight, and consumers are watching every penny. Here is a good article on how to spy on your competition:

5 Ways to Spy on Your Competition. These are a few ways to improve your email marketing and stay ahead during an inflation. For more tips on how to not survive, but thrive during an inflation, click here.

How To Pick a Great Digital Marketing Agency

How To Pick a Great Digital Marketing Agency

A digital marketing agency can provide a number of services that can help businesses to generate leads and increase their ROI. SEO is one of the most important aspects of digital marketing, and an agency can help to optimize a website for better search engine ranking.

Lead generation campaigns can also be designed and implemented by an agency, in order to target potential customers through various online channels. Ultimately, a digital marketing agency should be able to deliver results in terms of increased leads and ROI for their clients.

When looking for a digital marketing agency, it is important to consider their ability to deliver results. Make sure to ask for case studies or examples of their work in order to get an idea of what they are capable of. It is also important to inquire about their lead generation and SEO capabilities. Be sure to ask about their process for designing and implementing lead-generation campaigns. Ultimately, you want to choose an agency that is capable of increasing leads and ROI for their clients.

Check out our blog post on “What Makes a Great Digital Marketing Agency” for more tips on choosing the right agency for you.

When you are looking for great digital lead generation and SEO capabilities. Be sure to ask about their process for designing and implementing lead-generation campaigns. Ultimately, you want to choose an agency that is capable of increasing leads and ROI for their clients. We recommend Octane Online Marketing – these guys good and they are inexpensive.

You can also read this blog about “Lead Generation” for advice about getting more conversions and sales.

How To Get More ROI From Your Email Marketing

How To Get More ROI From Your Email Marketing

What’s the ROI of email marketing? The answer may surprise you.

Email marketing has an ROI of 3,800%. That means for every $1 spent on email marketing, businesses make an average of $38 back in return.

How is this possible? Email marketing has a number of key advantages that make it one of the most effective marketing channels available:

-It’s highly targeted: You can segment your email list to send highly personalized and relevant messages to each subscriber. This increases the likelihood that they’ll engage with your content and makes them more likely to convert into customers or clients.

-It’s relatively cheap: Even if you’re paying for an email service provider, the cost of sending an email is typically much lower than other marketing channels like pay-per-click advertising.

-It’s easy to track ROI: With email marketing, you can track how many people open and click through your messages. This makes it easy to see how well your campaigns are performing and make necessary adjustments to improve results. If you want to get the most out of your email marketing campaigns, there are a few things you need to keep in mind. Here are the secrets to successful email marketing:

  1. Have a clear goal in mind for each campaign.
  2. Keep your subject lines short and sweet.
  3. Write compelling copy that entices readers to take action.
  4. Make sure your messages are mobile-friendly.
  5. Use images and visuals to break up your text and add interest.
  6. Always test, test, test! Try different subject lines, call to action, and layouts to see what works best for your audience.

By following these simple tips, you can create email marketing campaigns that are effective and get results.