Digital Marketing Service old

  • OTT/CONNECTED TV TELEVISION

Includes:
15 Second Video Creation
50,000 Online Video Impressions – Connect TV – Big Screen
Reporting
Ability to target big-screen TVs in the home, via search keywords, curated audiences of in-market shoppers, and or database lists.
$2,995/mo. (3 Mo. Minimum)

  • ONLINE VIDEO

Includes:
15 Second Video Creation
100,000 Online Video Impressions
Reporting
Ability to target mobile and desktops via search keywords, curated audiences of in-market shoppers, and or database lists.
$2,995/mo. (3 Mo. Minimum)

  • GEO-FENCING PLUS

Includes:
5-Banner Creative Set
Geo-fencing of up to 20 Competitor Locations
150,000 Geo-Fencing Impressions
150,000 Digital Display & Geo-Framing Impressions
Reporting
$2,195/mo. (3 Mo. Minimum)

  • CONQUEST EMAIL PACKAGE

Includes:
2X Conquest eBlasts Per Month (50K Sends X 2) to conquest in-market & off-lease prospects $2,995/mo. (3 Mo. Minimum)

  • SEARCH ENGINE MARKETING (PPC)

Includes:
PPC Placement, management & reporting
$2,500/mo. (min spend): Agency Fee 20% of Ad Spend + $500 Setup

  • SOCIAL MEDIA VIDEO- ORGANIC

An influencer’s approach to social media is dominated by heavy video, in-store personalities, posting via pillars, and taking advantage of each platform’s algorithms. This is designed to improve the overall image of the dealership brand, address all facets of the dealership’s profit centers, and create customers for life while attracting new customers to the dealership. Total Monthly Cost: $4,900

  • SOCIAL MEDIA ADVERTISING

Includes:
Static Ad Creative; Strategy; Ad Placement; Reporting; Placement on FB, Insta, TikTok, YT $2,995/mo. Minimum – Includes 25% Placement & Management fee.

  • AUDIO/VIDEO PRODUCTION

All production costs include script writing, voiceover announcer, royalty-licensed music, studio production, and ad compliance submission. All TV spots are based on use of existing footage, in-house animations, and supplied footage. Production shoots on location and all additional talent is priced separately, as requested, in addition to the above items.

:15 Second TV Spots – $850/Spot
:30 Second TV Spots – $1,500/Spot
:30 Second Radio Spots – $400/Spot

  • PRINT/DIGITAL PRODUCTION

Hourly rate: $125/Hour

  • MONTHLY AUTOMOTIVE AGENCY RETAINER:

  1. Monthly Ad Planner: Prepared in advance for each month
  2. Offer Sheets: Offers formulated as soon as they come out and distributed
  3. Home Page Sliders: Monthly Offer Sliders for Website Home Page
  4. Specials Page: Set up at the beginning of the month
  5. Service Specials Page: Set up initially and adjust monthly as needed
  6. CRM Eblasts: 2X Blasts Per Month to prospects in CRM
  7. Google Business Ads: Updated Monthly or as needed during events
  8. Facebook Carousel: 4-ad set for organic social
  9. Retargeting Banners: 2 Sets of 5 banners for Core models
  10. Television / OTT / Radio Production: Up to 3 Spots Per Month
  11. Account Service: Monthly Account Service/Meetings
  12. Compliance & Co-op: All ads submitted to compliance. All Co-op filed.
  13. Programmatic Management: Placement & Management of programmatic buys $6,000/mo. (3 Mo. Minimum)
  • DIGITAL ADVERTISING PACKAGE

Includes:
15 Second Video Creation & 5-Banner Display Ad Set 50,000 OTT/Connected TV Impressions (Big screen TV) 75,000 Online Video Impressions (Mobile/Desktop) 100,000 Digital Display Impressions (Mobile/Desktop) 50,000 Geo-Fence Impressions (Mobile)
Reporting
$6,000/mo. (3 Mo. Minimum)

  • DYNAMIC INVENTORY PROSPECTING

Includes:
Dynamic Creative Template & Setup;
250,000 Impressions
Reporting
Ability to tie into dealers’ websites and serve dynamic inventory from their website to anyone searching a keyword tied to any VDP on the site. (i.e. if someone searches for a 2018 Silverado, and the dealer has one in their inventory, it will serve the actual photo of that vehicle and bring the prospect directly back to the VDP page for that vehicle.
$2,995/mo. (3 Mo. Minimum)