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SEM / PPC

Exceptionally targeted and conversion centered Ads and SEM

Pay-per-click or Search Engine Marketing is one of the easiest ways to reach out to your potential customer. Advanced researched ads that keep you way ahead of your competitors.

Search engine marketing

While SEO (Search Engine Optimization) is related to your organic results, SEM stands for Search Engine Marketing, which refers to paid search. PPC, which stands for Pay-Per-Click advertising, is the format where you purchase ads and ad space on prominent search engines.

Pay-per-click or Search Engine Marketing is one of the easiest ways to reach out to your potential Customer.

Search engine marketing can help examine traffic and discover search purposes. By analyzing the data from your PPC search campaigns, you can see patterns in search terms, which ads earn the most clicks, and the number of conversions for each ad so you can identify ongoing trends.

You will be paying only when someone clicks through your ad. With SEM, you have complete control over your budget. PPC results are measurable and trackable. We connect your Google ads account with Analytics, and all the other performance metrics are then available in your Google Analytics.

Search engine marketing is the method of marketing a brand using paid ads that appear on search engine results pages. Advertisers bid on keywords that people might search for in Google and Bing when they are searching for specific products or services. It gives the advertiser the opportunity for their ads to appear alongside results for those search queries.
These ads, often known by the term pay-per-click ads or PPC ads, come in different formats. Some examples of PPC are small, text-based ads, and others like the product listing ads (Shopping ads) are more visual, product-based advertisements that enable consumers to see important information at-a-glance, like the price, availability, and reviews.
Targeting keywords explain a search platform when to present your ads. SEM targeting takes it up a notch. By targeting, you set additional parameters for when your ad should show and who it should show to at what search result, till when.

Different types of SEM targeting includes the following:-
Location targeting – It sets ads to exclusively show to customers who reside or within a specific ZIP code or geographic territory.
Ad schedule targeting– It sets ads to exclusively show at certain times of the day or during specific days of the week.
Demographic targeting sets ads to only show to people who fit certain demographic categories based on age and gender.
Device targeting sets ads to only show to users on specific devices such as mobile phones, desktops, or tablets.

The best advantage of doing Search engine marketing is that SEM grants advertisers the shot to showcase their ads before potential clients who are willing to buy at the precise moment they’re all set to shop. This particular advantage makes SEM one of the powerful tools of marketing.

Search engine marketing

Our Search engine marketing Services

Though content can be anything you want your clients to know about your product,

which you advertise on different platforms.

PPC

Google AdWords or Pay-Per-Click is Google’s method of digital advertising. Marketers bid on ‘trigger’ words and phrases that will aid their ads to promote in sponsored search results. Advertisers spend a fee each time someone clicks on one of their ads.

Local SEO

Local SEO applies to the method of ‘optimizing’ your online presence to captivate more business from related local searches. For example, Pizza near me, Dentists of Alabama, etc.

On-Page SEO

On-Page SEO – also known as organic SEO, is all the steps you take to make your web page rank higher on search engines by using HTML tags, other content elements, meta tags to get Google bots better understand the content.

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Though content can be anything you want your clients to know about your product,

which you advertise on different platforms.

How does SEM help my Business?

If you have a business, your internet appearance is the most important business tool you have working for you 24/7. Search Engine Marketing benefits your company by:
-Increased sales for your eCommerce site,
-Increased leads to your professional services business,
-Increased numbers of visitors to your brick-and-mortar business,
-Increasing whatever action you want the Internet visitor to take.

How does Google which websites are in its organic search results?

Search engines aim to provide people with the most relevant information they are looking for. The search engine makes an educated guess based on the search term the user typed into the search box, the user’s location, personal preferences, and more. The more specific the search string, the more relevant the search results become.
In order to fulfill its purpose to the searcher, the search engine has an application, called a spider or crawler, that walks from page to page through the Web and stores information about every page it finds. It stores all of this information in what is called the search engine’s index, which is a huge database of information. When you perform a search on Google, it will search its index and retrieve the most relevant web pages according to its algorithms. Yahoo and Bing will do the same. You often get different listings in different orders in the search results of each engine because each search engine is following its own proprietary algorithms.

How can an SEM/SEO site audit help me?

An SEO / SEM Audit helps you to answer the following questions:
-Who is visiting my website and where are they geographically located?
-What search terms or referral sites did visitors use to find the business?
-Am I missing an audience on the internet that might want to buy my products or services?
-How can my website rank higher in the search engines, like the “top 3″ (Google, Yahoo, Bing)?
-Are there any websites or directories that my site should be listed in to generate referral traffic?
-How can my Pay-Per-Click (PPC) campaign get a higher click-thru-rate (CTR)? A higher conversion rate? Are there ways to lower the cost-per-click (CPC)?
-Are there search engine marketing opportunities that I am missing for my business because I don’t know the questions to ask?

How do I measure the success of search engine marketing efforts?

Search engine marketing efforts are highly measurable. If your objective is to generate awareness, you can track “impressions” and “clicks” on organic and paid search engine listings. If your objective is to cover brand preference or performance of text ad creative, you can measure “click-through” and “conversion” rates. If your objective is to generate qualified leads, you can track online registrations, downloads (trials or demos), or email inquiries. If your objective is sales, you can track e-commerce sales or offline sales via printable coupons or phone call tracking.

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