There are almost 2 billion websites out there. So, how the heck can you possibly stand out? This guide will help your website stand out from the crowd. Follow these simple steps – it will help you build a thriving website while engaging more visitors and maintaining an enthusiastic audience.
- Good Strategy
Your website is your brand. It reflects who you are and what your company stands for. Of course, it needs to excel in both form and function. But most important, it needs a strategy and a clear goal. Why should someone visit your website and do business with you? It’s not enough to have a great product or service. “Build it and they will come” doesn’t work anymore. You need to have a clear mission and goal.
- Great Design
The design of your website helps achieve the goals you set. Your message should come across as loud and clear. According to Yoast.com, the design should not only be eye-catching, it should be on-brand and well-thought-out. The content should be clear, concise, and easy to read.
- User Experience – UX
Visitors are always in a hurry. Don’t make them work for the information. User Experience (UX) is critical for helping visitors use, understand, and stay on your website. Build it with logical navigation and a clear hierarchy. Use consistent layouts and visual cues for functionality across the board. Your website should help users accomplish their tasks quickly with onsite search and keep them engaged by suggesting related content and minimizing dead ends.
Mobile traffic just keeps growing and growing. Experts say the mobile-first design will become the standard by the end of 2022. If your existing website is not mobile-friendly, you need to get it up to date. If you’re building a new website, consider making it mobile-first.
Both search engines and users are looking for signs that establish trust. If there’s too much downtime, it might be an indication of sloppy maintenance. Search engines like Google will increasingly pick a proven result that’s trustworthy. That’s why it’s important to build trustworthiness on all levels. Use up-to-date software, including strong passwords, and utilize tools like Cloudflare to protect your site from cyber-attacks. These are a few basic but essential steps for developing and improving your website. For more information, contact the experts at Octane Online Marketing.