A backlink is a link from one website to another website. For instance, this is a backlink – link. The quality, quantity and relevance of backlinks are important for search engines so they can evaluate how valuable your website is. Search engines like Google view backlinks as indicators of quality content because it has the support of other websites. Pages with more backlinks can rank higher on SERPs (search engine results pages). Backlinks are important for SEO. Earning quality backlinks is one of the most important signals Google searches for when it’s ranking content. Here are some of the benefits of backlinks:

  • They improve SEO optimization by signaling quality for search engines.
  • They increase traffic to your website from a linked site.
  • They are quantifiable endorsements for your website.

What makes a quality backlink?  Having a trustworthy backlink is essential. If the website you’re linking to has a good reputation, it is a big plus for your website. Having a popular backlink is also important. Google views the popularity of external links as a key to SEO optimization. Google essentially uses the same methodology you do when you get a recommendation from a friend. A good way to check on a backlinks credibility is to use  PageRank, a Google algorithm that evaluates the quality and importance of a page. When your website has backlinks from quality websites that pertain to your business, it is sending strong signals to Google that your site is important and that helps optimize your website’s SEO. If you need assistance with backlinks for your website, contact the SEO experts at Octane Online Marketing. They have years of experience optimizing sites and helping them rise to the top of search-engine results.